فایل: بررسی جایگاه اجتماعی- اقتصادی گردشگران در شهر مشهد

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فایل: بررسی جایگاه اجتماعی- اقتصادی گردشگران در شهر مشهد
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چکيده
<p class='MsoNormal' dir='RTL' style='text-align:justify;text-justify:kashida;
text-kashida:0%;line-height:150%;direction:rtl;unicode-bidi:embed'> صنعت گردشگري داراي آثار اقتصادي و
اجتماعي قابل ملاحظه اي مي باشد، ايجاد اشتغال و دستيابي به درآمد ارزي پايدار و
مناسب و همچنين شناخت متقابل فرهنگي از آثار اقتصادي و اجتماعي اين صنعت است.کشور
ايران داراي پتانسيل هاي عظيم تاريخي، طبيعي و مذهبي است که در بخش جاذبه هاي مذهبي
آن، شهر مشهد به عنوان بزرگترين قطب
گردشگري شناخته شده است.
<p class='MsoNormal' dir='RTL' style='text-align:justify;text-justify:kashida;
text-kashida:0%;line-height:150%;direction:rtl;unicode-bidi:embed'> هدف اصلي اين پژوهش بررسي آثار اقتصادي و
اجتماعي گردشگران شهرمشهد بوده است.<span dir='LTR' style='font-size:14.0pt;line-height:150%;mso-bidi-font-family:
Zar' lang='FA'> روش جمع آوري اطلاعات بر
مبناي کتابخانه اي، اسنادي و نيز ميداني(پرسشنامه)
بوده و جهت تحليل داده ها از نرم افزار<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>Eviews و<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>Excel<span style='font-size:14.0pt;line-height:150%;
font-family:Zar' lang='FA'> استفاده شده است. در
اين راستا نتايج به دست آمده از تخمين مدل تعداد دفعات سفرگردشگران به مشهد بيانگرآن
بوده است که<span style='font-size:14.0pt;line-height:150%;
font-family:Zar;mso-ascii-font-family:Arial;mso-hansi-font-family:Arial;
color:black' lang='FA'> متغير تعداد افراد خانوار گردشگران مشهد بيشترين تاثير و به ترتيب
متغيرهاي سن گردشگر، ميزان آگاهي گردشگران از مكانهاي تاريخي ، وسيله حمل و نقل
گردشگر به مشهدو درآمد ماهانه گردشگران مشهد ، كمترين تاثير را بر تعداد سفر
گردشگران به مشهد داشته اند.
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;direction:
rtl;unicode-bidi:embed'><span dir='LTR' style='font-size:14.0pt;line-height:150%;
font-family:"Arial","sans-serif";mso-bidi-font-family:Zar;color:black'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;direction:
rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:
150%;font-family:Zar;mso-ascii-font-family:Arial;mso-hansi-font-family:Arial;
color:black' lang='AR-SA'>فهرست مطالب <span style='font-size:14.0pt;line-height:150%;font-family:Zar;mso-ascii-font-family:
Arial;mso-hansi-font-family:Arial;color:white' lang='AR-SA'>....................................................................................................................................<span style='font-size:14.0pt;line-height:150%;font-family:Zar;mso-ascii-font-family:
Arial;mso-hansi-font-family:Arial' lang='AR-SA'>صفحه<span dir='LTR' style='font-size:
14.0pt;line-height:150%;font-family:"Arial","sans-serif";mso-bidi-font-family:
Zar'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:Zar' lang='AR-SA'>چکيده.........................................................................
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>1<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<td style='width:386.85pt;padding:0cm 5.4pt 0cm 5.4pt;
height:20.25pt' valign='top' width='516'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:Zar;mso-bidi-language:FA' lang='FA'>فصل اول :<span style='font-size:16.0pt;line-height:150%;font-family:Zar;mso-bidi-language:
FA' lang='FA'>کليات..............................................................
<td style='width:45.45pt;padding:0cm 5.4pt 0cm 5.4pt;
height:20.25pt' valign='top' width='61'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:Zar' lang='AR-SA'>2<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<td style='width:386.85pt;padding:0cm 5.4pt 0cm 5.4pt;
height:20.25pt' valign='top' width='516'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:150%;font-family:Zar;mso-bidi-language:
FA' lang='FA'>1-1-مقدمه........................................................................................................................
<td style='width:45.45pt;padding:0cm 5.4pt 0cm 5.4pt;
height:20.25pt' valign='top' width='61'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:Zar' lang='AR-SA'>3
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>1-2-اهداف.....................................................................................................................
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>5<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>1- 3فرضيات.....................................................................................................................
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>5<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:Zar' lang='AR-SA'>فصل دوم: پيشينه نگاشته..................................................................................................
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>6<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>2-1-مقدمه.......................................................................................................................
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>7<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>2-2-مطالعات داخلي........................................................................................................
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>7<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>2-2-1- گردشگري..........................................................................................................
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>7<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>2-2-2-بررسي جايگاه اجتماعي- اقتصادي گروه
هاي مختلف جامعه................................
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>13<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:Zar' lang='AR-SA'>فصل سوم: روش تحقيق....................................................................................................
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>18<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>3-1-مقدمه.......................................................................................................................
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>19<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>3-2-روش و ابزار جمع آوري اطلاعات............................................................................
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>19<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>3-3-جامعه آماري..............................................................................................................
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>19<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>3-4- روش نمونه گيري و حجم نمونه................................................................................
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>20<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>3-5-مدل مورد استفاده در اين مطالعه.................................................................................
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>20<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:Zar' lang='AR-SA'>فصل چهارم: نتايج و بحث................................................................................................
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>22<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<td style='width:386.85pt;padding:0cm 5.4pt 0cm 5.4pt;
height:26.1pt' valign='top' width='516'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:150%;font-family:Zar;color:black;
mso-bidi-language:FA' lang='FA'>4-1- مقدمه......................................................................................................................<span dir='LTR' style='font-size:14.0pt;line-height:150%;mso-bidi-font-family:Zar;
mso-bidi-language:FA'>
<td style='width:45.45pt;padding:0cm 5.4pt 0cm 5.4pt;
height:26.1pt' valign='top' width='61'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>23<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='LTR' style='text-align:right;line-height:
150%;mso-outline-level:1;tab-stops:right 729.0pt' align='right'><span dir='RTL' style='font-size:14.0pt;line-height:
150%;font-family:Zar;color:black;mso-bidi-language:FA' lang='FA'>4-2- بررسي ويژگيهاي گردشگران مورد مطالعه در شهر مشهد..........................................<span style='font-size:14.0pt;line-height:150%;mso-bidi-font-family:Zar;color:black;
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>23<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='LTR' style='text-align:right;line-height:
150%;mso-outline-level:1;tab-stops:right 729.0pt' align='right'><span dir='RTL' style='font-size:14.0pt;line-height:
150%;font-family:Zar;color:black;mso-bidi-language:FA' lang='FA'>4-2-1 توزيع گردشگران مورد مطالعه در شهر مشهد بر حسب سن......................................
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:Zar' lang='AR-SA'>23
<p class='MsoNormal' dir='LTR' style='margin-left:-18.0pt;text-align:
right;line-height:150%;mso-outline-level:1' align='right'><span dir='RTL' style='font-size:14.0pt;line-height:
150%;font-family:Zar;color:black;mso-bidi-language:FA' lang='FA'>4-2-2 توزيع گردشگران مورد مطالعه مشهد بر حسب جنسيت ...........................................<span style='font-size:14.0pt;line-height:150%;mso-bidi-font-family:Zar;color:black;
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>24<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='LTR' style='margin-left:-18.0pt;text-align:
right;line-height:150%;tab-stops:351.85pt 370.85pt' align='right'><span dir='RTL' style='font-size:14.0pt;line-height:
150%;font-family:Zar;color:black;mso-bidi-language:FA' lang='FA'>4-2-3 توزيع گردشگران
مورد مطالعه در شهر مشهد بر حسب تحصيلات..........................<span style='font-size:14.0pt;line-height:150%;mso-bidi-font-family:Zar;color:black;
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>24<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='RTL' style='margin-right:-1.65pt;text-align:right;
line-height:150%;mso-outline-level:1;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:Zar;color:black;mso-bidi-language:FA' lang='FA'>4-2-4 - توزيع گردشگران مورد مطالعه در شهر
مشهد بر حسب نوع شغل..........................<span dir='LTR' style='font-size:14.0pt;line-height:150%;mso-bidi-font-family:Zar;
color:black;mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>25<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='LTR' style='margin-left:-18.0pt;text-align:
right;line-height:150%;mso-outline-level:1' align='right'><span dir='RTL' style='font-size:14.0pt;line-height:
150%;font-family:Zar;color:black;mso-bidi-language:FA' lang='FA'>4-2- 5- توزيع گردشگران مورد مطالعه در شهر مشهد بر اساس استان
محل سکونت...........<span style='font-size:14.0pt;line-height:150%;
mso-bidi-font-family:Zar;color:black;mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>26<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='LTR' style='margin-left:-18.0pt;text-align:
right;line-height:150%' align='right'><span dir='RTL' style='font-size:14.0pt;line-height:150%;font-family:Zar;
color:black;mso-bidi-language:FA' lang='FA'>4-2-6- توزيع گردشگران مورد مطالعه در شهر مشهد بر حسب فاصله
شهرستان محل
<p class='MsoNormal' dir='LTR' style='margin-left:-18.0pt;text-align:
right;line-height:150%' align='right'><span dir='RTL' style='font-size:14.0pt;
line-height:150%;font-family:Zar;color:black;mso-bidi-language:FA' lang='FA'> سکونت تا مشهد (کيلومتر )................................................................................................<span style='font-size:14.0pt;line-height:150%;mso-bidi-font-family:Zar;color:black;
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>27<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='LTR' style='margin-left:-17.85pt;
text-align:right;line-height:150%;mso-outline-level:1' align='right'><span dir='RTL' style='font-size:14.0pt;line-height:
150%;font-family:Zar;color:black;mso-bidi-language:FA' lang='FA'>4-2-7- توزيع گردشگران
مورد مطالعه در شهر مشهد بر حسب تعداد افراد خانوار..............<span style='font-size:14.0pt;line-height:150%;mso-bidi-font-family:Zar;color:black;
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>28<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='LTR' style='margin-left:-18.0pt;text-align:
right;line-height:150%;mso-outline-level:1' align='right'><span dir='RTL' style='font-size:14.0pt;line-height:
150%;font-family:Zar;color:black;mso-bidi-language:FA' lang='FA'>4-2- 8- توزيع گردشگران مورد مطالعه در شهر مشهد بر حسب درآمد
سالانه خانوار.......... <span style='font-size:14.0pt;line-height:
150%;mso-bidi-font-family:Zar;color:black;mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>29<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:150%;font-family:Zar;color:black;
mso-bidi-language:FA' lang='FA'> 4-2- 10- توزيع گردشگران مورد مطالعه در شهر
مشهد بر اساس مدت اقامت..................
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>30<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='LTR' style='text-align:right;line-height:
150%;mso-outline-level:1' align='right'><span dir='RTL' style='font-size:14.0pt;line-height:150%;font-family:Zar;
color:black;mso-bidi-language:FA' lang='FA'>4-2-11-
توزيع گردشگران مورد مطالعه شهر مشهد بر حسب تعداد سفر به مشهد<span style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar;color:black;mso-bidi-language:
FA'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>31<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='LTR' style='margin-left:-18.0pt;text-align:
right;line-height:150%;mso-outline-level:1' align='right'><span dir='RTL' style='font-size:14.0pt;line-height:
150%;font-family:Zar;color:black;mso-bidi-language:FA' lang='FA'>4-3- بررسي اهداف گردشگران مورد مطالعه از سفر به شهر مشهد .....................................<span style='font-size:14.0pt;line-height:150%;mso-bidi-font-family:Zar;color:black;
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>32<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<p class='MsoNormal' dir='LTR' style='margin-left:-17.85pt;
text-align:right;line-height:150%;mso-outline-level:1' align='right'><span dir='RTL' style='font-size:14.0pt;line-height:
150%;font-family:Zar;color:black;mso-bidi-language:FA' lang='FA'>4- بررسي نحوه هزينه کرد
گردشگران مورد مطالعه در شهر مشهد.................................. <span style='font-size:14.0pt;line-height:
150%;mso-bidi-font-family:Zar;color:black;mso-bidi-language:FA'>-<span dir='RTL' style='font-size:14.0pt;line-height:
150%;font-family:Zar;color:black;mso-bidi-language:FA' lang='FA'>4<span style='font-size:14.0pt;line-height:150%;
mso-bidi-font-family:Zar;color:black;mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>32<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<td style='width:386.85pt;padding:0cm 5.4pt 0cm 5.4pt;
height:50.85pt' valign='top' width='516'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
tab-stops:396.75pt;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:150%;
font-family:Zar;mso-bidi-language:FA' lang='FA'> 4-5- بررسي ميزان آگاهي گردشگران مورد مطالعه
ازمکانهاي سياحتي و تفريحي در شهر مشهد ................................................................................................................................<span dir='LTR' style='font-size:14.0pt;line-height:150%;mso-bidi-font-family:Zar;
color:black;mso-bidi-language:FA'>
<td style='width:45.45pt;padding:0cm 5.4pt 0cm 5.4pt;
height:50.85pt' valign='top' width='61'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'>33<span dir='LTR' style='font-size:
14.0pt;line-height:150%;mso-bidi-font-family:Zar'>
<td style='width:386.85pt;padding:0cm 5.4pt 0cm 5.4pt;
height:47.25pt' valign='top' width='516'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
tab-stops:396.75pt;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:150%;
font-family:Zar;color:black;mso-bidi-language:FA' lang='FA'>4-6-ميزان بازديدگردشگران مورد مطالعه از موزه ها و مکانهاي
تاريخي شهر مشهد............<span style='font-size:14.0pt;
line-height:150%;font-family:Zar;mso-bidi-language:FA' lang='FA'>
<td style='width:45.45pt;padding:0cm 5.4pt 0cm 5.4pt;
height:47.25pt' valign='top' width='61'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:Zar' lang='AR-SA'>34
<td style='width:386.85pt;padding:0cm 5.4pt 0cm 5.4pt;
height:36.0pt' valign='top' width='516'>
<p class='MsoNormal' dir='LTR' style='margin-left:-18.0pt;text-align:
right;line-height:150%;mso-outline-level:1' align='right'><span dir='RTL' style='font-size:14.0pt;line-height:
150%;font-family:Zar;color:black;mso-bidi-language:FA' lang='FA'>4-7- بررسي ميزان بازديد گردشگران در شهر مشهد از مکانهاي تفريحي
و ييلاقي .............
<td style='width:45.45pt;padding:0cm 5.4pt 0cm 5.4pt;
height:36.0pt' valign='top' width='61'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:Zar' lang='AR-SA'>35
<td style='width:386.85pt;padding:0cm 5.4pt 0cm 5.4pt;
height:36.0pt' valign='top' width='516'>
<p class='MsoNormal' dir='LTR' style='text-align:right;line-height:
150%;mso-outline-level:1' align='right'><span dir='RTL' style='font-size:14.0pt;
line-height:150%;font-family:Zar;color:black;mso-bidi-language:FA' lang='FA'>بررسي
ميزان رضايتمندي گردشگران مورد مطالعه
از سفر به مشهد..............................<span style='font-size:14.0pt;line-height:150%;mso-bidi-font-family:
Zar;color:black;mso-bidi-language:FA'>-<span dir='RTL' style='font-size:
14.0pt;line-height:150%;font-family:Zar;color:black;mso-bidi-language:FA' lang='FA'>8<span style='font-size:14.0pt;line-height:150%;mso-bidi-font-family:
Zar;color:black;mso-bidi-language:FA'>-<span dir='RTL' style='font-size:
14.0pt;line-height:150%;font-family:Zar;color:black;mso-bidi-language:FA' lang='FA'>4
<td style='width:45.45pt;padding:0cm 5.4pt 0cm 5.4pt;
height:36.0pt' valign='top' width='61'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:Zar' lang='AR-SA'>36
<td style='width:386.85pt;padding:0cm 5.4pt 0cm 5.4pt;
height:27.0pt' valign='top' width='516'>
<p class='MsoNormal' dir='LTR' style='text-align:right;line-height:
150%' align='right'><span dir='RTL' style='font-size:14.0pt;line-height:150%;font-family:Zar;mso-bidi-language:
FA' lang='FA'>4-9-نتايج تخمين مدل تعداد دفعات
سفر گردشگران به مشهد.............................................
<td style='width:45.45pt;padding:0cm 5.4pt 0cm 5.4pt;
height:27.0pt' valign='top' width='61'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:Zar' lang='AR-SA'>37
<td style='width:386.85pt;padding:0cm 5.4pt 0cm 5.4pt;
height:27.9pt' valign='top' width='516'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
tab-stops:396.75pt;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:150%;
font-family:Zar;color:black;mso-bidi-language:FA' lang='FA'>4-10- بررسي مشکلات گردشگران مورد مطالعه در سفر به شهر مشهد...............................<span style='font-size:14.0pt;line-height:150%;font-family:Zar;mso-bidi-language:
FA' lang='FA'>
<td style='width:45.45pt;padding:0cm 5.4pt 0cm 5.4pt;
height:27.9pt' valign='top' width='61'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:Zar' lang='AR-SA'>41
<td style='width:386.85pt;padding:0cm 5.4pt 0cm 5.4pt;
height:47.25pt' valign='top' width='516'>
<p class='MsoNormal' dir='LTR' style='text-align:right;mso-outline-level:
1' align='right'>4- 11-بررسي پيشنهادات گردشگران مورد
مطالعه جهت بهبود وضعيت گردشگري در شهر مشهد..........................................................................................................................
........
<td style='width:45.45pt;padding:0cm 5.4pt 0cm 5.4pt;
height:47.25pt' valign='top' width='61'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:Zar' lang='AR-SA'>42
<td style='width:386.85pt;padding:0cm 5.4pt 0cm 5.4pt;
height:36.0pt' valign='top' width='516'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
tab-stops:396.75pt;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:150%;font-family:Zar;mso-bidi-language:
FA' lang='FA'>فصل پنجم<span style='font-size:14.0pt;line-height:
150%;font-family:Zar;mso-bidi-language:FA' lang='FA'>: نتايج و پيشنهادات...........................................................................................
<td style='width:45.45pt;padding:0cm 5.4pt 0cm 5.4pt;
height:36.0pt' valign='top' width='61'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:Zar' lang='AR-SA'>46
<td style='width:386.85pt;padding:0cm 5.4pt 0cm 5.4pt;
height:36.0pt' valign='top' width='516'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
tab-stops:396.75pt;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:150%;
font-family:Zar;mso-bidi-language:FA' lang='FA'>5-1-مقدمه..................................................................................................
<td style='width:45.45pt;padding:0cm 5.4pt 0cm 5.4pt;
height:36.0pt' valign='top' width='61'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:Zar' lang='AR-SA'>47
<td style='width:386.85pt;padding:0cm 5.4pt 0cm 5.4pt;
height:36.0pt' valign='top' width='516'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
tab-stops:396.75pt;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:150%;
font-family:Zar;mso-bidi-language:FA' lang='FA'>5-2-
نتايج....................................................................................................
<td style='width:45.45pt;padding:0cm 5.4pt 0cm 5.4pt;
height:36.0pt' valign='top' width='61'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:Zar' lang='AR-SA'>47
<td style='width:386.85pt;padding:0cm 5.4pt 0cm 5.4pt;
height:27.0pt' valign='top' width='516'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
tab-stops:396.75pt;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:150%;
font-family:Zar;mso-bidi-language:FA' lang='FA'>5-3-پيشنهادات..................................................................................................................
<td style='width:45.45pt;padding:0cm 5.4pt 0cm 5.4pt;
height:27.0pt' valign='top' width='61'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:Zar' lang='AR-SA'>48
<td style='width:386.85pt;padding:0cm 5.4pt 0cm 5.4pt;
height:27.9pt' valign='top' width='516'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
tab-stops:396.75pt;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:150%;font-family:Zar;mso-bidi-language:
FA' lang='FA'>پرسشنامه..............................................................................................................................
<td style='width:45.45pt;padding:0cm 5.4pt 0cm 5.4pt;
height:27.9pt' valign='top' width='61'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:Zar' lang='AR-SA'>52
<td style='width:386.85pt;padding:0cm 5.4pt 0cm 5.4pt;
height:29.25pt' valign='top' width='516'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
tab-stops:396.75pt;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:150%;font-family:Zar;mso-bidi-language:
FA' lang='FA'>منابع.....................................................................................................................................
<td style='width:45.45pt;padding:0cm 5.4pt 0cm 5.4pt;
height:29.25pt' valign='top' width='61'>
<p class='MsoNormal' dir='RTL' style='text-align:right;line-height:150%;
direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:Zar' lang='AR-SA'>57