فایل بررسی رابطه گرایش بازاریابی رابطه مند باوفاداری مشتریان موسسه مالی و اعتباری عسکریه

توضیحات

فایل بررسی رابطه گرایش بازاریابی رابطه مند باوفاداری مشتریان موسسه مالی و اعتباری عسکریه
این پروپوزال در قالب فرمت word قابل ویرایش ، آماده پرینت و ارائه به عنوان پروژه پایانی میباشد
<span lang='FA' style='font-size:16.0pt;line-height:150%;font-family:"B Titr";mso-bidi-language:
FA'>
<span lang='FA' style='font-size:16.0pt;line-height:150%;font-family:"B Titr";mso-bidi-language:
FA'>پایان نامه بررسی رابطه گرایش بازاریابی رابطه مند باوفاداری مشتریان موسسه
مالی و اعتباری عسکریه
<p class='MsoNormal' dir='RTL' style='text-align:justify;direction:rtl;unicode-bidi:
embed'>این فایل ورد شامل :
<p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%;
direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;
line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'>چکیده
<p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%;
direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;
line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'>فصل اول: کلیات
تحقیق <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>
<p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%;
direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;
line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'>مقدمه
<p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%;
direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;
line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'> بیان مسأله
<p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%;
direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;
line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'>اهمیت و ضرورت
تحقیق
<p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%;
direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;
line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'> اهداف تحقیق
<p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%;
direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;
line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'> هدف کلی
<p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%;
direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;
line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'> اهداف جزئی
<p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%;
direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;
line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'>فرضیه های تحقیق
<p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%;
direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;
line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'> قلمرو تحقيق
<p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%;
direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;
line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'> تعاریف متغیرها
<p class='MsoNormal' dir='RTL' style='text-align:justify;text-indent:.25in;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> تعاریف مفهومی
<p class='MsoListParagraphCxSpFirst' dir='RTL' style='margin-top:0in;margin-right:
.5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify;
text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl;
unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>-
<span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>بازاریابی رابطه مند
<p class='MsoListParagraphCxSpMiddle' dir='RTL' style='margin-top:0in;margin-right:
.5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify;
text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl;
unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>-
<span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>اعتماد
<p class='MsoListParagraphCxSpMiddle' dir='RTL' style='margin-top:0in;margin-right:
.5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify;
text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl;
unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>-
<span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>تعهد
<p class='MsoListParagraphCxSpMiddle' dir='RTL' style='margin-top:0in;margin-right:
.5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify;
text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl;
unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>-
<span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>ارتباطات
<p class='MsoListParagraphCxSpMiddle' dir='RTL' style='margin-top:0in;margin-right:
.5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify;
text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl;
unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>-
<span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>مدیریت تعارض
<p class='MsoListParagraphCxSpMiddle' dir='RTL' style='margin-top:0in;margin-right:
.5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify;
text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl;
unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>-
<span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>شایستگی
<p class='MsoListParagraphCxSpLast' dir='RTL' style='margin-top:0in;margin-right:
.5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify;
text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl;
unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>-
<span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>وفاداری مشتریان
<p class='MsoNormal' dir='RTL' style='text-align:justify;text-indent:.25in;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> تعاریف عملیاتی متغیرها
<p class='MsoListParagraphCxSpFirst' dir='RTL' style='margin-top:0in;margin-right:
.5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify;
text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl;
unicode-bidi:embed'><span style='font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif";
mso-bidi-language:FA'>-
<span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>بازاریابی رابطه مند
<p class='MsoListParagraphCxSpMiddle' dir='RTL' style='margin-top:0in;margin-right:
.5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify;
text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl;
unicode-bidi:embed'><span style='font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif";
mso-bidi-language:FA'>-
<span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>اعتماد
<p class='MsoListParagraphCxSpMiddle' dir='RTL' style='margin-top:0in;margin-right:
.5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify;
text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl;
unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>-
<span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>تعهد
<p class='MsoListParagraphCxSpMiddle' dir='RTL' style='margin-top:0in;margin-right:
.5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify;
text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl;
unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>-
<span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>ارتباطات
<p class='MsoListParagraphCxSpMiddle' dir='RTL' style='margin-top:0in;margin-right:
.5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify;
text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl;
unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>-
<span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>مدیریت تعارض
<p class='MsoListParagraphCxSpMiddle' dir='RTL' style='margin-top:0in;margin-right:
.5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify;
text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl;
unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>-
<span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>شایستگی
<p class='MsoListParagraphCxSpMiddle' dir='RTL' style='margin-top:0in;margin-right:
.5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify;
text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl;
unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>-
<span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>وفاداری مشتریان
<p class='MsoListParagraphCxSpLast' dir='RTL' style='margin-top:0in;margin-right:
.5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify;
text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl;
unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>-
<span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>موسسات مالی و اعتباری
<p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%;
direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;
line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'>فصل دوم: ادبیات
تحقیق
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> مقدمه
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>الف) مبانی نظری
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> تعاریف بازاریابی رابطه مند
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> مفهوم بازاریابی رابطه مند <span dir='LTR' style='font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif";
mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>فلسفه بازاریابی
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> ریشه های بازاریابی رابطه ای
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> تاریخچه بازاریابی رابطه مند
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> عناصر بازاریابی رابطه مند
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> اعتماد
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> بی اعتمادی و زمینه های پیدایش آن
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> تعهد
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> شاخص های تعهد
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> اجزاء تعهد
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> ارتباطات
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> ویژگی های روابط در بازاریابی رابطه
مند
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> مدیریت تعارض
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>عوامل ایجاد کننده تعارض
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> دیدگاه های تعارض
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> مزایای تعارض
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> شایستگی
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>شایستگی مدیران فروش و بازاریابی <span dir='LTR' style='font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif";
mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> انواع
بازاریابی رابطه مند
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> مکاتب بازاریابی
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> مکتب نوردیک
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> مکتب کرانفیلد
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> عوامل بازاریابی رابطه مند
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> ابعاد بازاریابی رابطه مند
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> مزایای بازار یابی رابطه مند
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> وفاداری
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> انواع وفاداری
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> وفاداري فرد به بانك<span dir='LTR' style='font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif";
mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-language:FA'> شاخص های سنجش وفاداری مشتریان
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> رویکردهای وفاداری
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> موسسه مالی و اعتباری عسکریه
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>اهداف موسسه
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>خدمات موسسه
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>ب) پیشینه تحقیقاتی
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>تحقیقات انجام شده در خارج از کشور
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>تحقیقات انجام شده در داخل کشور
<p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%;
direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;
line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'>فصل سوم: روش
تحقیق
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>مقدمه
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>روش تحقیق
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> جامعه و نمونه آماری
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>روش نمونه گیری
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>‌ قلمرو تحقيق ( زماني، مكاني، موضوعي )
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> روش جمع آوری اطلاعات
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>ابزار جمع آوری داده های تحقیق
<p class='MsoListParagraph' dir='RTL' style='margin-top:0in;margin-right:.5in;
margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify;
text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl;
unicode-bidi:embed'><span style='font-size:14.0pt;
line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>-
<span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>پرسشنامه<span lang='FA' dir='LTR' style='font-size:
14.0pt;line-height:150%;font-family:"Times New Roman","serif";mso-bidi-font-family:
"B Nazanin";mso-bidi-language:FA'> <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>دوبیسی<span lang='FA' dir='LTR' style='font-size:
14.0pt;line-height:150%;font-family:"Times New Roman","serif";mso-bidi-font-family:
"B Nazanin";mso-bidi-language:FA'> <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>و<span lang='FA' dir='LTR' style='font-size:14.0pt;
line-height:150%;font-family:"Times New Roman","serif";mso-bidi-font-family:
"B Nazanin";mso-bidi-language:FA'> <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>واه
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>روایی ابزار
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'> پایایی ابزار
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>روش تجزیه و تحلیل داده ها
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>فصل چهارم: یافته های تحقیق
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>مقدمه
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>توصیف داده ها
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>الف) توصیف متغیرهای جمعیت شناختی
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>ب)توصیف متغیرهای تحقیق
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>ج)تحلیل استنباطی یافته ها
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>فصل پنجم: بحث و نتیجه گیری
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>مقدمه
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>بحث و نتيجه گيري
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>پيشنهادها
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>محدوديت هاي تحقيق
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>منابع و ماخذ
<p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify;
line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language:
FA'>پیوست ها