فایل بررسی رابطه گرایش بازاریابی رابطه مند باوفاداری مشتریان موسسه مالی و اعتباری عسکریه

توضیحات تکمیلی

فایل بررسی رابطه گرایش بازاریابی رابطه مند باوفاداری مشتریان موسسه مالی و اعتباری عسکریهاین پروپوزال در قالب فرمت word قابل ویرایش ، آماده پرینت و ارائه به عنوان پروژه پایانی میباشد<span lang='FA' style='font-size:16.0pt;line-height:150%;font-family:"B Titr";mso-bidi-language: FA'><span lang='FA' style='font-size:16.0pt;line-height:150%;font-family:"B Titr";mso-bidi-language: FA'>پایان نامه بررسی رابطه گرایش بازاریابی رابطه مند باوفاداری مشتریان موسسه مالی و اعتباری عسکریه <p class='MsoNormal' dir='RTL' style='text-align:justify;direction:rtl;unicode-bidi: embed'>این فایل ورد شامل : <p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%; direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt; line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'>چکیده <p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%; direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt; line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'>فصل اول: کلیات تحقیق <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> <p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%; direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt; line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'>مقدمه <p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%; direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt; line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'> بیان مسأله <p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%; direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt; line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'>اهمیت و ضرورت تحقیق <p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%; direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt; line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'> اهداف تحقیق <p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%; direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt; line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'> هدف کلی <p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%; direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt; line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'> اهداف جزئی <p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%; direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt; line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'>فرضیه های تحقیق <p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%; direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt; line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'> قلمرو تحقيق <p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%; direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt; line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'> تعاریف متغیرها <p class='MsoNormal' dir='RTL' style='text-align:justify;text-indent:.25in; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> تعاریف مفهومی <p class='MsoListParagraphCxSpFirst' dir='RTL' style='margin-top:0in;margin-right: .5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify; text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl; unicode-bidi:embed'><span style='font-size:14.0pt; line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>- <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>بازاریابی رابطه مند <p class='MsoListParagraphCxSpMiddle' dir='RTL' style='margin-top:0in;margin-right: .5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify; text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl; unicode-bidi:embed'><span style='font-size:14.0pt; line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>- <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>اعتماد <p class='MsoListParagraphCxSpMiddle' dir='RTL' style='margin-top:0in;margin-right: .5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify; text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl; unicode-bidi:embed'><span style='font-size:14.0pt; line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>- <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>تعهد <p class='MsoListParagraphCxSpMiddle' dir='RTL' style='margin-top:0in;margin-right: .5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify; text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl; unicode-bidi:embed'><span style='font-size:14.0pt; line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>- <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>ارتباطات <p class='MsoListParagraphCxSpMiddle' dir='RTL' style='margin-top:0in;margin-right: .5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify; text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl; unicode-bidi:embed'><span style='font-size:14.0pt; line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>- <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>مدیریت تعارض <p class='MsoListParagraphCxSpMiddle' dir='RTL' style='margin-top:0in;margin-right: .5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify; text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl; unicode-bidi:embed'><span style='font-size:14.0pt; line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>- <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>شایستگی <p class='MsoListParagraphCxSpLast' dir='RTL' style='margin-top:0in;margin-right: .5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify; text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl; unicode-bidi:embed'><span style='font-size:14.0pt; line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>- <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>وفاداری مشتریان <p class='MsoNormal' dir='RTL' style='text-align:justify;text-indent:.25in; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> تعاریف عملیاتی متغیرها <p class='MsoListParagraphCxSpFirst' dir='RTL' style='margin-top:0in;margin-right: .5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify; text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl; unicode-bidi:embed'><span style='font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-bidi-language:FA'>- <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>بازاریابی رابطه مند <p class='MsoListParagraphCxSpMiddle' dir='RTL' style='margin-top:0in;margin-right: .5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify; text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl; unicode-bidi:embed'><span style='font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-bidi-language:FA'>- <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>اعتماد <p class='MsoListParagraphCxSpMiddle' dir='RTL' style='margin-top:0in;margin-right: .5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify; text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl; unicode-bidi:embed'><span style='font-size:14.0pt; line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>- <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>تعهد <p class='MsoListParagraphCxSpMiddle' dir='RTL' style='margin-top:0in;margin-right: .5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify; text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl; unicode-bidi:embed'><span style='font-size:14.0pt; line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>- <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>ارتباطات <p class='MsoListParagraphCxSpMiddle' dir='RTL' style='margin-top:0in;margin-right: .5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify; text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl; unicode-bidi:embed'><span style='font-size:14.0pt; line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>- <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>مدیریت تعارض <p class='MsoListParagraphCxSpMiddle' dir='RTL' style='margin-top:0in;margin-right: .5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify; text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl; unicode-bidi:embed'><span style='font-size:14.0pt; line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>- <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>شایستگی <p class='MsoListParagraphCxSpMiddle' dir='RTL' style='margin-top:0in;margin-right: .5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify; text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl; unicode-bidi:embed'><span style='font-size:14.0pt; line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>- <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>وفاداری مشتریان <p class='MsoListParagraphCxSpLast' dir='RTL' style='margin-top:0in;margin-right: .5in;margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify; text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl; unicode-bidi:embed'><span style='font-size:14.0pt; line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>- <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>موسسات مالی و اعتباری <p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%; direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt; line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'>فصل دوم: ادبیات تحقیق <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> مقدمه <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>الف) مبانی نظری <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> تعاریف بازاریابی رابطه مند <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> مفهوم بازاریابی رابطه مند <span dir='LTR' style='font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'> <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>فلسفه بازاریابی <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> ریشه های بازاریابی رابطه ای <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> تاریخچه بازاریابی رابطه مند <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> عناصر بازاریابی رابطه مند <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> اعتماد <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> بی اعتمادی و زمینه های پیدایش آن <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> تعهد <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> شاخص های تعهد <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> اجزاء تعهد <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> ارتباطات <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> ویژگی های روابط در بازاریابی رابطه مند <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> مدیریت تعارض <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>عوامل ایجاد کننده تعارض <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> دیدگاه های تعارض <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> مزایای تعارض <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> شایستگی <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>شایستگی مدیران فروش و بازاریابی <span dir='LTR' style='font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'> <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> انواع بازاریابی رابطه مند <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> مکاتب بازاریابی <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> مکتب نوردیک <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> مکتب کرانفیلد <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> عوامل بازاریابی رابطه مند <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> ابعاد بازاریابی رابطه مند <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> مزایای بازار یابی رابطه مند <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> وفاداری <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> انواع وفاداری <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> وفاداري فرد به بانك<span dir='LTR' style='font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'> <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin"; mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"; mso-bidi-language:FA'> شاخص های سنجش وفاداری مشتریان <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> رویکردهای وفاداری <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> موسسه مالی و اعتباری عسکریه <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>اهداف موسسه <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>خدمات موسسه <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>ب) پیشینه تحقیقاتی <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>تحقیقات انجام شده در خارج از کشور <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>تحقیقات انجام شده در داخل کشور <p class='MsoNormal' dir='RTL' style='text-align:justify;line-height:150%; direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt; line-height:150%;font-family:"B Nazanin";mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";mso-bidi-language:FA'>فصل سوم: روش تحقیق <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>مقدمه <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>روش تحقیق <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> جامعه و نمونه آماری <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>روش نمونه گیری <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>‌ قلمرو تحقيق ( زماني، مكاني، موضوعي ) <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> روش جمع آوری اطلاعات <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>ابزار جمع آوری داده های تحقیق <p class='MsoListParagraph' dir='RTL' style='margin-top:0in;margin-right:.5in; margin-bottom:10.0pt;margin-left:0in;mso-add-space:auto;text-align:justify; text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1;direction:rtl; unicode-bidi:embed'><span style='font-size:14.0pt; line-height:150%;font-family:"Times New Roman","serif";mso-bidi-language:FA'>- <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>پرسشنامه<span lang='FA' dir='LTR' style='font-size: 14.0pt;line-height:150%;font-family:"Times New Roman","serif";mso-bidi-font-family: "B Nazanin";mso-bidi-language:FA'> <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>دوبیسی<span lang='FA' dir='LTR' style='font-size: 14.0pt;line-height:150%;font-family:"Times New Roman","serif";mso-bidi-font-family: "B Nazanin";mso-bidi-language:FA'> <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>و<span lang='FA' dir='LTR' style='font-size:14.0pt; line-height:150%;font-family:"Times New Roman","serif";mso-bidi-font-family: "B Nazanin";mso-bidi-language:FA'> <span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>واه <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>روایی ابزار <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'> پایایی ابزار <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>روش تجزیه و تحلیل داده ها <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>فصل چهارم: یافته های تحقیق <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>مقدمه <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>توصیف داده ها <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>الف) توصیف متغیرهای جمعیت شناختی <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>ب)توصیف متغیرهای تحقیق <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>ج)تحلیل استنباطی یافته ها <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>فصل پنجم: بحث و نتیجه گیری <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>مقدمه <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>بحث و نتيجه گيري <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>پيشنهادها <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>محدوديت هاي تحقيق <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>منابع و ماخذ <p class='MsoNormal' dir='RTL' style='margin-right:.25in;text-align:justify; line-height:150%;direction:rtl;unicode-bidi:embed'><span lang='FA' style='font-size:14.0pt;line-height:150%;font-family:"B Nazanin";mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-language: FA'>پیوست ها