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دانلود فایل بررسی برند Normal 0 false false false EN-US X-NONE AR-SA MicrosoftInternetExplorer4 <w:LatentStyles DefLockedState='false' DefUnhideWhenUsed='true' DefSemiHidden='true' DefQFormat='false' DefPriority='99' LatentStyleCount='267'> <w:LsdException Locked='false' Priority='0' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Normal'/> <w:LsdException Locked='false' Priority='9' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='heading 1'/> <w:LsdException Locked='false' Priority='10' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Title'/> <w:LsdException Locked='false' Priority='11' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Subtitle'/> <w:LsdException Locked='false' Priority='22' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Strong'/> <w:LsdException Locked='false' Priority='20' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Emphasis'/> <w:LsdException Locked='false' Priority='59' SemiHidden='false' UnhideWhenUsed='false' Name='Table Grid'/> <w:LsdException Locked='false' Priority='1' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='No Spacing'/> <w:LsdException Locked='false' Priority='60' SemiHidden='false' UnhideWhenUsed='false' Name='Light Shading'/> <w:LsdException Locked='false' Priority='61' SemiHidden='false' UnhideWhenUsed='false' Name='Light List'/> <w:LsdException Locked='false' Priority='62' SemiHidden='false' UnhideWhenUsed='false' Name='Light Grid'/> <w:LsdException Locked='false' Priority='63' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 1'/> <w:LsdException Locked='false' Priority='64' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 2'/> <w:LsdException Locked='false' Priority='65' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 1'/> <w:LsdException Locked='false' Priority='66' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 2'/> <w:LsdException Locked='false' Priority='67' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 1'/> <w:LsdException Locked='false' Priority='68' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 2'/> <w:LsdException Locked='false' Priority='69' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 3'/> <w:LsdException Locked='false' Priority='70' SemiHidden='false' UnhideWhenUsed='false' Name='Dark List'/> <w:LsdException Locked='false' Priority='71' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Shading'/> <w:LsdException Locked='false' Priority='72' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful List'/> <w:LsdException Locked='false' Priority='73' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Grid'/> <w:LsdException Locked='false' Priority='60' SemiHidden='false' UnhideWhenUsed='false' Name='Light Shading Accent 1'/> <w:LsdException Locked='false' Priority='61' SemiHidden='false' UnhideWhenUsed='false' Name='Light List Accent 1'/> <w:LsdException Locked='false' Priority='62' SemiHidden='false' UnhideWhenUsed='false' Name='Light Grid Accent 1'/> <w:LsdException Locked='false' Priority='63' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 1 Accent 1'/> <w:LsdException Locked='false' Priority='64' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 2 Accent 1'/> <w:LsdException Locked='false' Priority='65' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 1 Accent 1'/> <w:LsdException Locked='false' Priority='34' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='List Paragraph'/> <w:LsdException Locked='false' Priority='29' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Quote'/> <w:LsdException Locked='false' Priority='30' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Intense Quote'/> <w:LsdException Locked='false' Priority='66' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 2 Accent 1'/> <w:LsdException Locked='false' Priority='67' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 1 Accent 1'/> <w:LsdException Locked='false' Priority='68' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 2 Accent 1'/> <w:LsdException Locked='false' Priority='69' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 3 Accent 1'/> <w:LsdException Locked='false' Priority='70' SemiHidden='false' UnhideWhenUsed='false' Name='Dark List Accent 1'/> <w:LsdException Locked='false' Priority='71' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Shading Accent 1'/> <w:LsdException Locked='false' Priority='72' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful List Accent 1'/> <w:LsdException Locked='false' Priority='73' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Grid Accent 1'/> <w:LsdException Locked='false' Priority='60' SemiHidden='false' UnhideWhenUsed='false' Name='Light Shading Accent 2'/> <w:LsdException Locked='false' Priority='61' SemiHidden='false' UnhideWhenUsed='false' Name='Light List Accent 2'/> <w:LsdException Locked='false' Priority='62' SemiHidden='false' UnhideWhenUsed='false' Name='Light Grid Accent 2'/> <w:LsdException Locked='false' Priority='63' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 1 Accent 2'/> <w:LsdException Locked='false' Priority='64' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 2 Accent 2'/> <w:LsdException Locked='false' Priority='65' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 1 Accent 2'/> <w:LsdException Locked='false' Priority='66' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 2 Accent 2'/> <w:LsdException Locked='false' Priority='67' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 1 Accent 2'/> <w:LsdException Locked='false' Priority='68' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 2 Accent 2'/> <w:LsdException Locked='false' Priority='69' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 3 Accent 2'/> <w:LsdException Locked='false' Priority='70' SemiHidden='false' UnhideWhenUsed='false' Name='Dark List Accent 2'/> <w:LsdException Locked='false' Priority='71' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Shading Accent 2'/> <w:LsdException Locked='false' Priority='72' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful List Accent 2'/> <w:LsdException Locked='false' Priority='73' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Grid Accent 2'/> <w:LsdException Locked='false' Priority='60' SemiHidden='false' UnhideWhenUsed='false' Name='Light Shading Accent 3'/> <w:LsdException Locked='false' Priority='61' SemiHidden='false' UnhideWhenUsed='false' Name='Light List Accent 3'/> <w:LsdException Locked='false' Priority='62' SemiHidden='false' UnhideWhenUsed='false' Name='Light Grid Accent 3'/> <w:LsdException Locked='false' Priority='63' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 1 Accent 3'/> <w:LsdException Locked='false' Priority='64' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 2 Accent 3'/> <w:LsdException Locked='false' Priority='65' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 1 Accent 3'/> <w:LsdException Locked='false' Priority='66' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 2 Accent 3'/> <w:LsdException Locked='false' Priority='67' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 1 Accent 3'/> <w:LsdException Locked='false' Priority='68' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 2 Accent 3'/> <w:LsdException Locked='false' Priority='69' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 3 Accent 3'/> <w:LsdException Locked='false' Priority='70' SemiHidden='false' UnhideWhenUsed='false' Name='Dark List Accent 3'/> <w:LsdException Locked='false' Priority='71' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Shading Accent 3'/> <w:LsdException Locked='false' Priority='72' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful List Accent 3'/> <w:LsdException Locked='false' Priority='73' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Grid Accent 3'/> <w:LsdException Locked='false' Priority='60' SemiHidden='false' UnhideWhenUsed='false' Name='Light Shading Accent 4'/> <w:LsdException Locked='false' Priority='61' SemiHidden='false' UnhideWhenUsed='false' Name='Light List Accent 4'/> <w:LsdException Locked='false' Priority='62' SemiHidden='false' UnhideWhenUsed='false' Name='Light Grid Accent 4'/> <w:LsdException Locked='false' Priority='63' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 1 Accent 4'/> <w:LsdException Locked='false' Priority='64' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 2 Accent 4'/> <w:LsdException Locked='false' Priority='65' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 1 Accent 4'/> <w:LsdException Locked='false' Priority='66' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 2 Accent 4'/> <w:LsdException Locked='false' Priority='67' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 1 Accent 4'/> <w:LsdException Locked='false' Priority='68' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 2 Accent 4'/> <w:LsdException Locked='false' Priority='69' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 3 Accent 4'/> <w:LsdException Locked='false' Priority='70' SemiHidden='false' UnhideWhenUsed='false' Name='Dark List Accent 4'/> <w:LsdException Locked='false' Priority='71' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Shading Accent 4'/> <w:LsdException Locked='false' Priority='72' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful List Accent 4'/> <w:LsdException Locked='false' Priority='73' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Grid Accent 4'/> <w:LsdException Locked='false' Priority='60' SemiHidden='false' UnhideWhenUsed='false' Name='Light Shading Accent 5'/> <w:LsdException Locked='false' Priority='61' SemiHidden='false' UnhideWhenUsed='false' Name='Light List Accent 5'/> <w:LsdException Locked='false' Priority='62' SemiHidden='false' UnhideWhenUsed='false' Name='Light Grid Accent 5'/> <w:LsdException Locked='false' Priority='63' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 1 Accent 5'/> <w:LsdException Locked='false' Priority='64' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 2 Accent 5'/> <w:LsdException Locked='false' Priority='65' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 1 Accent 5'/> <w:LsdException Locked='false' Priority='66' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 2 Accent 5'/> <w:LsdException Locked='false' Priority='67' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 1 Accent 5'/> <w:LsdException Locked='false' Priority='68' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 2 Accent 5'/> <w:LsdException Locked='false' Priority='69' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 3 Accent 5'/> <w:LsdException Locked='false' Priority='70' SemiHidden='false' UnhideWhenUsed='false' Name='Dark List Accent 5'/> <w:LsdException Locked='false' Priority='71' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Shading Accent 5'/> <w:LsdException Locked='false' Priority='72' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful List Accent 5'/> <w:LsdException Locked='false' Priority='73' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Grid Accent 5'/> <w:LsdException Locked='false' Priority='60' SemiHidden='false' UnhideWhenUsed='false' Name='Light Shading Accent 6'/> <w:LsdException Locked='false' Priority='61' SemiHidden='false' UnhideWhenUsed='false' Name='Light List Accent 6'/> <w:LsdException Locked='false' Priority='62' SemiHidden='false' UnhideWhenUsed='false' Name='Light Grid Accent 6'/> <w:LsdException Locked='false' Priority='63' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 1 Accent 6'/> <w:LsdException Locked='false' Priority='64' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 2 Accent 6'/> <w:LsdException Locked='false' Priority='65' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 1 Accent 6'/> <w:LsdException Locked='false' Priority='66' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 2 Accent 6'/> <w:LsdException Locked='false' Priority='67' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 1 Accent 6'/> <w:LsdException Locked='false' Priority='68' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 2 Accent 6'/> <w:LsdException Locked='false' Priority='69' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 3 Accent 6'/> <w:LsdException Locked='false' Priority='70' SemiHidden='false' UnhideWhenUsed='false' Name='Dark List Accent 6'/> <w:LsdException Locked='false' Priority='71' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Shading Accent 6'/> <w:LsdException Locked='false' Priority='72' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful List Accent 6'/> <w:LsdException Locked='false' Priority='73' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Grid Accent 6'/> <w:LsdException Locked='false' Priority='19' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Subtle Emphasis'/> <w:LsdException Locked='false' Priority='21' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Intense Emphasis'/> <w:LsdException Locked='false' Priority='31' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Subtle Reference'/> <w:LsdException Locked='false' Priority='32' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Intense Reference'/> <w:LsdException Locked='false' Priority='33' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Book Title'/> /* Style Definitions */ table.MsoNormalTable {mso-style-name:'Table Normal'; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:''; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:'Calibri','sans-serif'; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:'Times New Roman'; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:Arial; mso-bidi-theme-font:minor-bidi;} این فایل در قالب فرمت word قابل ویرایش ، آماده پرینت و استفاده میباشد<p class='MsoNormal' dir='RTL' style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto' align='justify'><p class='MsoNormal' dir='RTL' style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto' align='justify'>چکیده: امروزه یکی از با ارزش ترین دارایی های هر شرکتی را ارزش ویژه نام نشان تجاری تشکیل می دهد. شرکت های دارای جایگاه بالا در ارزش ویژه نام نشان تجاری در ذهن مشتریان، به راحتی می توانند در میان دیگر شرکت های در صنعت مربوط به خودشان سودآور تر تلقی گردند. در این تحقیق سعی بر ارائه یک تعریف کاربردی و روشن از ارزش ویژه نام ونشان تجاری ازطریق بررسی “مدل ارزش نام و نشان تجاری دیوید آکر” شده است. این مدل شامل چهار بعد آگاهی، کیفیت ادراک شده ، تداعی و وفاداری به نام نشان تجاری می باشد که به تفصیل توضیح داده خواهند شد. به طور کلی در این تحقیق به عوامل موثر بر ارزش نام و نشان تجاری شرکت رب سحر و تعریف آن پرداخته می شود. که دارای چهار فرضیه می باشد.که با استفاده از نرم افزار spss 16 به تحلیل آماری فرضیه ها پرداخته شده است