دانلود پاورپوینت رفتار مصرف کننده( فصل چهارم کتاب مدیریت بازاریابی احمد روستا و همکاران)
توضیحات
دانلود پاورپوینت رفتار مصرف کننده( فصل چهارم کتاب مدیریت بازاریابی احمد روستا و همکاران)
Normal
0
false
false
false
EN-US
X-NONE
AR-SA
<w:LatentStyles DefLockedState='false' DefUnhideWhenUsed='true'
DefSemiHidden='true' DefQFormat='false' DefPriority='99'
LatentStyleCount='267'>
<w:LsdException Locked='false' Priority='0' SemiHidden='false'
UnhideWhenUsed='false' QFormat='true' Name='Normal'/>
<w:LsdException Locked='false' Priority='9' SemiHidden='false'
UnhideWhenUsed='false' QFormat='true' Name='heading 1'/>
<w:LsdException Locked='false' Priority='10' SemiHidden='false'
UnhideWhenUsed='false' QFormat='true' Name='Title'/>
<w:LsdException Locked='false' Priority='11' SemiHidden='false'
UnhideWhenUsed='false' QFormat='true' Name='Subtitle'/>
<w:LsdException Locked='false' Priority='22' SemiHidden='false'
UnhideWhenUsed='false' QFormat='true' Name='Strong'/>
<w:LsdException Locked='false' Priority='20' SemiHidden='false'
UnhideWhenUsed='false' QFormat='true' Name='Emphasis'/>
<w:LsdException Locked='false' Priority='59' SemiHidden='false'
UnhideWhenUsed='false' Name='Table Grid'/>
<w:LsdException Locked='false' Priority='1' SemiHidden='false'
UnhideWhenUsed='false' QFormat='true' Name='No Spacing'/>
<w:LsdException Locked='false' Priority='60' SemiHidden='false'
UnhideWhenUsed='false' Name='Light Shading'/>
<w:LsdException Locked='false' Priority='61' SemiHidden='false'
UnhideWhenUsed='false' Name='Light List'/>
<w:LsdException Locked='false' Priority='62' SemiHidden='false'
UnhideWhenUsed='false' Name='Light Grid'/>
<w:LsdException Locked='false' Priority='63' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Shading 1'/>
<w:LsdException Locked='false' Priority='64' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Shading 2'/>
<w:LsdException Locked='false' Priority='65' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium List 1'/>
<w:LsdException Locked='false' Priority='66' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium List 2'/>
<w:LsdException Locked='false' Priority='67' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Grid 1'/>
<w:LsdException Locked='false' Priority='68' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Grid 2'/>
<w:LsdException Locked='false' Priority='69' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Grid 3'/>
<w:LsdException Locked='false' Priority='70' SemiHidden='false'
UnhideWhenUsed='false' Name='Dark List'/>
<w:LsdException Locked='false' Priority='71' SemiHidden='false'
UnhideWhenUsed='false' Name='Colorful Shading'/>
<w:LsdException Locked='false' Priority='72' SemiHidden='false'
UnhideWhenUsed='false' Name='Colorful List'/>
<w:LsdException Locked='false' Priority='73' SemiHidden='false'
UnhideWhenUsed='false' Name='Colorful Grid'/>
<w:LsdException Locked='false' Priority='60' SemiHidden='false'
UnhideWhenUsed='false' Name='Light Shading Accent 1'/>
<w:LsdException Locked='false' Priority='61' SemiHidden='false'
UnhideWhenUsed='false' Name='Light List Accent 1'/>
<w:LsdException Locked='false' Priority='62' SemiHidden='false'
UnhideWhenUsed='false' Name='Light Grid Accent 1'/>
<w:LsdException Locked='false' Priority='63' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Shading 1 Accent 1'/>
<w:LsdException Locked='false' Priority='64' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Shading 2 Accent 1'/>
<w:LsdException Locked='false' Priority='65' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium List 1 Accent 1'/>
<w:LsdException Locked='false' Priority='34' SemiHidden='false'
UnhideWhenUsed='false' QFormat='true' Name='List Paragraph'/>
<w:LsdException Locked='false' Priority='29' SemiHidden='false'
UnhideWhenUsed='false' QFormat='true' Name='Quote'/>
<w:LsdException Locked='false' Priority='30' SemiHidden='false'
UnhideWhenUsed='false' QFormat='true' Name='Intense Quote'/>
<w:LsdException Locked='false' Priority='66' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium List 2 Accent 1'/>
<w:LsdException Locked='false' Priority='67' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Grid 1 Accent 1'/>
<w:LsdException Locked='false' Priority='68' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Grid 2 Accent 1'/>
<w:LsdException Locked='false' Priority='69' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Grid 3 Accent 1'/>
<w:LsdException Locked='false' Priority='70' SemiHidden='false'
UnhideWhenUsed='false' Name='Dark List Accent 1'/>
<w:LsdException Locked='false' Priority='71' SemiHidden='false'
UnhideWhenUsed='false' Name='Colorful Shading Accent 1'/>
<w:LsdException Locked='false' Priority='72' SemiHidden='false'
UnhideWhenUsed='false' Name='Colorful List Accent 1'/>
<w:LsdException Locked='false' Priority='73' SemiHidden='false'
UnhideWhenUsed='false' Name='Colorful Grid Accent 1'/>
<w:LsdException Locked='false' Priority='60' SemiHidden='false'
UnhideWhenUsed='false' Name='Light Shading Accent 2'/>
<w:LsdException Locked='false' Priority='61' SemiHidden='false'
UnhideWhenUsed='false' Name='Light List Accent 2'/>
<w:LsdException Locked='false' Priority='62' SemiHidden='false'
UnhideWhenUsed='false' Name='Light Grid Accent 2'/>
<w:LsdException Locked='false' Priority='63' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Shading 1 Accent 2'/>
<w:LsdException Locked='false' Priority='64' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Shading 2 Accent 2'/>
<w:LsdException Locked='false' Priority='65' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium List 1 Accent 2'/>
<w:LsdException Locked='false' Priority='66' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium List 2 Accent 2'/>
<w:LsdException Locked='false' Priority='67' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Grid 1 Accent 2'/>
<w:LsdException Locked='false' Priority='68' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Grid 2 Accent 2'/>
<w:LsdException Locked='false' Priority='69' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Grid 3 Accent 2'/>
<w:LsdException Locked='false' Priority='70' SemiHidden='false'
UnhideWhenUsed='false' Name='Dark List Accent 2'/>
<w:LsdException Locked='false' Priority='71' SemiHidden='false'
UnhideWhenUsed='false' Name='Colorful Shading Accent 2'/>
<w:LsdException Locked='false' Priority='72' SemiHidden='false'
UnhideWhenUsed='false' Name='Colorful List Accent 2'/>
<w:LsdException Locked='false' Priority='73' SemiHidden='false'
UnhideWhenUsed='false' Name='Colorful Grid Accent 2'/>
<w:LsdException Locked='false' Priority='60' SemiHidden='false'
UnhideWhenUsed='false' Name='Light Shading Accent 3'/>
<w:LsdException Locked='false' Priority='61' SemiHidden='false'
UnhideWhenUsed='false' Name='Light List Accent 3'/>
<w:LsdException Locked='false' Priority='62' SemiHidden='false'
UnhideWhenUsed='false' Name='Light Grid Accent 3'/>
<w:LsdException Locked='false' Priority='63' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Shading 1 Accent 3'/>
<w:LsdException Locked='false' Priority='64' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Shading 2 Accent 3'/>
<w:LsdException Locked='false' Priority='65' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium List 1 Accent 3'/>
<w:LsdException Locked='false' Priority='66' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium List 2 Accent 3'/>
<w:LsdException Locked='false' Priority='67' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Grid 1 Accent 3'/>
<w:LsdException Locked='false' Priority='68' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Grid 2 Accent 3'/>
<w:LsdException Locked='false' Priority='69' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Grid 3 Accent 3'/>
<w:LsdException Locked='false' Priority='70' SemiHidden='false'
UnhideWhenUsed='false' Name='Dark List Accent 3'/>
<w:LsdException Locked='false' Priority='71' SemiHidden='false'
UnhideWhenUsed='false' Name='Colorful Shading Accent 3'/>
<w:LsdException Locked='false' Priority='72' SemiHidden='false'
UnhideWhenUsed='false' Name='Colorful List Accent 3'/>
<w:LsdException Locked='false' Priority='73' SemiHidden='false'
UnhideWhenUsed='false' Name='Colorful Grid Accent 3'/>
<w:LsdException Locked='false' Priority='60' SemiHidden='false'
UnhideWhenUsed='false' Name='Light Shading Accent 4'/>
<w:LsdException Locked='false' Priority='61' SemiHidden='false'
UnhideWhenUsed='false' Name='Light List Accent 4'/>
<w:LsdException Locked='false' Priority='62' SemiHidden='false'
UnhideWhenUsed='false' Name='Light Grid Accent 4'/>
<w:LsdException Locked='false' Priority='63' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Shading 1 Accent 4'/>
<w:LsdException Locked='false' Priority='64' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Shading 2 Accent 4'/>
<w:LsdException Locked='false' Priority='65' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium List 1 Accent 4'/>
<w:LsdException Locked='false' Priority='66' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium List 2 Accent 4'/>
<w:LsdException Locked='false' Priority='67' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Grid 1 Accent 4'/>
<w:LsdException Locked='false' Priority='68' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Grid 2 Accent 4'/>
<w:LsdException Locked='false' Priority='69' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Grid 3 Accent 4'/>
<w:LsdException Locked='false' Priority='70' SemiHidden='false'
UnhideWhenUsed='false' Name='Dark List Accent 4'/>
<w:LsdException Locked='false' Priority='71' SemiHidden='false'
UnhideWhenUsed='false' Name='Colorful Shading Accent 4'/>
<w:LsdException Locked='false' Priority='72' SemiHidden='false'
UnhideWhenUsed='false' Name='Colorful List Accent 4'/>
<w:LsdException Locked='false' Priority='73' SemiHidden='false'
UnhideWhenUsed='false' Name='Colorful Grid Accent 4'/>
<w:LsdException Locked='false' Priority='60' SemiHidden='false'
UnhideWhenUsed='false' Name='Light Shading Accent 5'/>
<w:LsdException Locked='false' Priority='61' SemiHidden='false'
UnhideWhenUsed='false' Name='Light List Accent 5'/>
<w:LsdException Locked='false' Priority='62' SemiHidden='false'
UnhideWhenUsed='false' Name='Light Grid Accent 5'/>
<w:LsdException Locked='false' Priority='63' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Shading 1 Accent 5'/>
<w:LsdException Locked='false' Priority='64' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Shading 2 Accent 5'/>
<w:LsdException Locked='false' Priority='65' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium List 1 Accent 5'/>
<w:LsdException Locked='false' Priority='66' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium List 2 Accent 5'/>
<w:LsdException Locked='false' Priority='67' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Grid 1 Accent 5'/>
<w:LsdException Locked='false' Priority='68' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Grid 2 Accent 5'/>
<w:LsdException Locked='false' Priority='69' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Grid 3 Accent 5'/>
<w:LsdException Locked='false' Priority='70' SemiHidden='false'
UnhideWhenUsed='false' Name='Dark List Accent 5'/>
<w:LsdException Locked='false' Priority='71' SemiHidden='false'
UnhideWhenUsed='false' Name='Colorful Shading Accent 5'/>
<w:LsdException Locked='false' Priority='72' SemiHidden='false'
UnhideWhenUsed='false' Name='Colorful List Accent 5'/>
<w:LsdException Locked='false' Priority='73' SemiHidden='false'
UnhideWhenUsed='false' Name='Colorful Grid Accent 5'/>
<w:LsdException Locked='false' Priority='60' SemiHidden='false'
UnhideWhenUsed='false' Name='Light Shading Accent 6'/>
<w:LsdException Locked='false' Priority='61' SemiHidden='false'
UnhideWhenUsed='false' Name='Light List Accent 6'/>
<w:LsdException Locked='false' Priority='62' SemiHidden='false'
UnhideWhenUsed='false' Name='Light Grid Accent 6'/>
<w:LsdException Locked='false' Priority='63' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Shading 1 Accent 6'/>
<w:LsdException Locked='false' Priority='64' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Shading 2 Accent 6'/>
<w:LsdException Locked='false' Priority='65' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium List 1 Accent 6'/>
<w:LsdException Locked='false' Priority='66' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium List 2 Accent 6'/>
<w:LsdException Locked='false' Priority='67' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Grid 1 Accent 6'/>
<w:LsdException Locked='false' Priority='68' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Grid 2 Accent 6'/>
<w:LsdException Locked='false' Priority='69' SemiHidden='false'
UnhideWhenUsed='false' Name='Medium Grid 3 Accent 6'/>
<w:LsdException Locked='false' Priority='70' SemiHidden='false'
UnhideWhenUsed='false' Name='Dark List Accent 6'/>
<w:LsdException Locked='false' Priority='71' SemiHidden='false'
UnhideWhenUsed='false' Name='Colorful Shading Accent 6'/>
<w:LsdException Locked='false' Priority='72' SemiHidden='false'
UnhideWhenUsed='false' Name='Colorful List Accent 6'/>
<w:LsdException Locked='false' Priority='73' SemiHidden='false'
UnhideWhenUsed='false' Name='Colorful Grid Accent 6'/>
<w:LsdException Locked='false' Priority='19' SemiHidden='false'
UnhideWhenUsed='false' QFormat='true' Name='Subtle Emphasis'/>
<w:LsdException Locked='false' Priority='21' SemiHidden='false'
UnhideWhenUsed='false' QFormat='true' Name='Intense Emphasis'/>
<w:LsdException Locked='false' Priority='31' SemiHidden='false'
UnhideWhenUsed='false' QFormat='true' Name='Subtle Reference'/>
<w:LsdException Locked='false' Priority='32' SemiHidden='false'
UnhideWhenUsed='false' QFormat='true' Name='Intense Reference'/>
<w:LsdException Locked='false' Priority='33' SemiHidden='false'
UnhideWhenUsed='false' QFormat='true' Name='Book Title'/>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:'Table Normal';
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-qformat:yes;
mso-style-parent:'';
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin-top:0in;
mso-para-margin-right:0in;
mso-para-margin-bottom:0in;
mso-para-margin-left:-1.15pt;
mso-para-margin-bottom:.0001pt;
text-align:justify;
text-justify:kashida;
text-kashida:0%;
text-indent:14.2pt;
line-height:115%;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:'Calibri','sans-serif';
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:'Times New Roman';
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:Arial;
mso-bidi-theme-font:minor-bidi;}
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>عنوان: دانلود پاورپوینت<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'> رفتار مصرف
کننده<span style='font-size:14.0pt;line-height:115%;font-family:
"B Nazanin";mso-bidi-language:FA' lang='FA'>( فصل چهارم کتاب مدیریت بازاریابی احمد روستا
و همکاران)<span dir='LTR' style='font-size:14.0pt;line-height:115%;
mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>تعداد اسلاید:26 اسلاید
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>فرمت: پاورپوینت (قابل ویرایش)
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>دسته: مدیریت بازاریابی<span dir='LTR' style='font-size:14.0pt;
line-height:115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-left:0in;text-align:right;
text-indent:13.05pt;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>بخشی از متن:
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>بازاریابی موفق با درک چرایی و چگونگی رفتار مصرف کنندگان آغاز می شود. رفتار
مصرف کننده شامل فرایند هاي روانی و اجتماعی گوناگونی است که قبل و بعد از فعالیت
هاي مربوط به خرید و مصرف وجود دارد.<span dir='LTR' style='font-size:14.0pt;
line-height:115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>کتاب مدیریت بازاریابی تالیف روستا، ونوس و ابراهیمی از جمله منابع مهم درس
مدیریت بازاریابی در سطح کارشناسی می باشد. این فایل شامل پاورپوینت فصل چهارم این کتاب در حجم 26 اسلاید با عنوان'رفتار
مصرف کننده <span style='font-size:14.0pt;line-height:115%;
font-family:"B Nazanin";mso-bidi-language:FA' lang='FA'>' می باشد که می تواند به
عنوان سمینار کلاسی (کنفرانس) برای درس مدیریت بازاریابی مورد استفاده قرار گیرد.
بخشهای عمده این فایل شامل موارد زیر است:
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>مقدمه
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>فرایند تصمیم گیري خرید مصرف کننده<span dir='LTR' style='font-size:
14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language:
FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>تشخیص مساله (نیاز) <span dir='LTR' style='font-size:14.0pt;line-height:
115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>جستجوي اطلاعات<span dir='LTR' style='font-size:14.0pt;line-height:
115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>منابع اطلاعات بیرونی یا خارجی
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>ارزیابی راه چاره ها یا گزینه ها (با توجه به معیار هاي خرید) <span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>تصمیم خرید
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>رفتار پس از خرید<span dir='LTR' style='font-size:14.0pt;line-height:
115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>انواع حل مسأله خرید<span dir='LTR' style='font-size:14.0pt;line-height:
115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>عوامل موثر در فرایند تصمیم گیري خرید<span dir='LTR' style='font-size:
14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language:
FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>عوامل فرهنگی-اجتماعی و گروه<span dir='LTR' style='font-size:14.0pt;
line-height:115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>عوامل روانی و فردي<span dir='LTR' style='font-size:14.0pt;line-height:
115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>عوامل موقعیتی <span dir='LTR' style='font-size:14.0pt;line-height:
115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>تاثیرات فرهنگی
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>تأثیرات طبقه اجتماعی
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>تأثیرات گروه هاي مرجع
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>تاثیرات خانواده وهمخانگی
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>انگیزه
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>ادراك
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>یادگیري
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>خودپنداري
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>سبک زندگی
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>تلقیات و برداشتها
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>آثار موقعیت خرید برروي فرایند تصمیم خرید
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>مشخصات اصلی خرید هاي سازمانی<span dir='LTR' style='font-size:14.0pt;
line-height:115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;
margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:right;
text-indent:0in;direction:rtl;unicode-bidi:embed' align='left'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>فرایند تصمیم گیري خرید سازمانی<span dir='LTR' style='font-size:14.0pt;
line-height:115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'>