دانلود پاورپوینت تقسیم بازار و تعیین بازار هدف ( فصل پنجم کتاب مدیریت بازاریابی احمد روستا و همکاران

توضیحات تکمیلی

دانلود پاورپوینت تقسیم بازار و تعیین بازار هدف ( فصل پنجم کتاب مدیریت بازاریابی احمد روستا و همکاران Normal 0 false false false EN-US X-NONE AR-SA <w:LatentStyles DefLockedState='false' DefUnhideWhenUsed='true' DefSemiHidden='true' DefQFormat='false' DefPriority='99' LatentStyleCount='267'> <w:LsdException Locked='false' Priority='0' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Normal'/> <w:LsdException Locked='false' Priority='9' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='heading 1'/> <w:LsdException Locked='false' Priority='10' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Title'/> <w:LsdException Locked='false' Priority='11' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Subtitle'/> <w:LsdException Locked='false' Priority='22' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Strong'/> <w:LsdException Locked='false' Priority='20' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Emphasis'/> <w:LsdException Locked='false' Priority='59' SemiHidden='false' UnhideWhenUsed='false' Name='Table Grid'/> <w:LsdException Locked='false' Priority='1' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='No Spacing'/> <w:LsdException Locked='false' Priority='60' SemiHidden='false' UnhideWhenUsed='false' Name='Light Shading'/> <w:LsdException Locked='false' Priority='61' SemiHidden='false' UnhideWhenUsed='false' Name='Light List'/> <w:LsdException Locked='false' Priority='62' SemiHidden='false' UnhideWhenUsed='false' Name='Light Grid'/> <w:LsdException Locked='false' Priority='63' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 1'/> <w:LsdException Locked='false' Priority='64' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 2'/> <w:LsdException Locked='false' Priority='65' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 1'/> <w:LsdException Locked='false' Priority='66' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 2'/> <w:LsdException Locked='false' Priority='67' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 1'/> <w:LsdException Locked='false' Priority='68' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 2'/> <w:LsdException Locked='false' Priority='69' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 3'/> <w:LsdException Locked='false' Priority='70' SemiHidden='false' UnhideWhenUsed='false' Name='Dark List'/> <w:LsdException Locked='false' Priority='71' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Shading'/> <w:LsdException Locked='false' Priority='72' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful List'/> <w:LsdException Locked='false' Priority='73' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Grid'/> <w:LsdException Locked='false' Priority='60' SemiHidden='false' UnhideWhenUsed='false' Name='Light Shading Accent 1'/> <w:LsdException Locked='false' Priority='61' SemiHidden='false' UnhideWhenUsed='false' Name='Light List Accent 1'/> <w:LsdException Locked='false' Priority='62' SemiHidden='false' UnhideWhenUsed='false' Name='Light Grid Accent 1'/> <w:LsdException Locked='false' Priority='63' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 1 Accent 1'/> <w:LsdException Locked='false' Priority='64' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 2 Accent 1'/> <w:LsdException Locked='false' Priority='65' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 1 Accent 1'/> <w:LsdException Locked='false' Priority='34' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='List Paragraph'/> <w:LsdException Locked='false' Priority='29' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Quote'/> <w:LsdException Locked='false' Priority='30' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Intense Quote'/> <w:LsdException Locked='false' Priority='66' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 2 Accent 1'/> <w:LsdException Locked='false' Priority='67' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 1 Accent 1'/> <w:LsdException Locked='false' Priority='68' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 2 Accent 1'/> <w:LsdException Locked='false' Priority='69' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 3 Accent 1'/> <w:LsdException Locked='false' Priority='70' SemiHidden='false' UnhideWhenUsed='false' Name='Dark List Accent 1'/> <w:LsdException Locked='false' Priority='71' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Shading Accent 1'/> <w:LsdException Locked='false' Priority='72' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful List Accent 1'/> <w:LsdException Locked='false' Priority='73' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Grid Accent 1'/> <w:LsdException Locked='false' Priority='60' SemiHidden='false' UnhideWhenUsed='false' Name='Light Shading Accent 2'/> <w:LsdException Locked='false' Priority='61' SemiHidden='false' UnhideWhenUsed='false' Name='Light List Accent 2'/> <w:LsdException Locked='false' Priority='62' SemiHidden='false' UnhideWhenUsed='false' Name='Light Grid Accent 2'/> <w:LsdException Locked='false' Priority='63' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 1 Accent 2'/> <w:LsdException Locked='false' Priority='64' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 2 Accent 2'/> <w:LsdException Locked='false' Priority='65' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 1 Accent 2'/> <w:LsdException Locked='false' Priority='66' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 2 Accent 2'/> <w:LsdException Locked='false' Priority='67' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 1 Accent 2'/> <w:LsdException Locked='false' Priority='68' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 2 Accent 2'/> <w:LsdException Locked='false' Priority='69' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 3 Accent 2'/> <w:LsdException Locked='false' Priority='70' SemiHidden='false' UnhideWhenUsed='false' Name='Dark List Accent 2'/> <w:LsdException Locked='false' Priority='71' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Shading Accent 2'/> <w:LsdException Locked='false' Priority='72' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful List Accent 2'/> <w:LsdException Locked='false' Priority='73' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Grid Accent 2'/> <w:LsdException Locked='false' Priority='60' SemiHidden='false' UnhideWhenUsed='false' Name='Light Shading Accent 3'/> <w:LsdException Locked='false' Priority='61' SemiHidden='false' UnhideWhenUsed='false' Name='Light List Accent 3'/> <w:LsdException Locked='false' Priority='62' SemiHidden='false' UnhideWhenUsed='false' Name='Light Grid Accent 3'/> <w:LsdException Locked='false' Priority='63' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 1 Accent 3'/> <w:LsdException Locked='false' Priority='64' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 2 Accent 3'/> <w:LsdException Locked='false' Priority='65' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 1 Accent 3'/> <w:LsdException Locked='false' Priority='66' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 2 Accent 3'/> <w:LsdException Locked='false' Priority='67' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 1 Accent 3'/> <w:LsdException Locked='false' Priority='68' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 2 Accent 3'/> <w:LsdException Locked='false' Priority='69' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 3 Accent 3'/> <w:LsdException Locked='false' Priority='70' SemiHidden='false' UnhideWhenUsed='false' Name='Dark List Accent 3'/> <w:LsdException Locked='false' Priority='71' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Shading Accent 3'/> <w:LsdException Locked='false' Priority='72' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful List Accent 3'/> <w:LsdException Locked='false' Priority='73' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Grid Accent 3'/> <w:LsdException Locked='false' Priority='60' SemiHidden='false' UnhideWhenUsed='false' Name='Light Shading Accent 4'/> <w:LsdException Locked='false' Priority='61' SemiHidden='false' UnhideWhenUsed='false' Name='Light List Accent 4'/> <w:LsdException Locked='false' Priority='62' SemiHidden='false' UnhideWhenUsed='false' Name='Light Grid Accent 4'/> <w:LsdException Locked='false' Priority='63' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 1 Accent 4'/> <w:LsdException Locked='false' Priority='64' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 2 Accent 4'/> <w:LsdException Locked='false' Priority='65' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 1 Accent 4'/> <w:LsdException Locked='false' Priority='66' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 2 Accent 4'/> <w:LsdException Locked='false' Priority='67' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 1 Accent 4'/> <w:LsdException Locked='false' Priority='68' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 2 Accent 4'/> <w:LsdException Locked='false' Priority='69' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 3 Accent 4'/> <w:LsdException Locked='false' Priority='70' SemiHidden='false' UnhideWhenUsed='false' Name='Dark List Accent 4'/> <w:LsdException Locked='false' Priority='71' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Shading Accent 4'/> <w:LsdException Locked='false' Priority='72' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful List Accent 4'/> <w:LsdException Locked='false' Priority='73' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Grid Accent 4'/> <w:LsdException Locked='false' Priority='60' SemiHidden='false' UnhideWhenUsed='false' Name='Light Shading Accent 5'/> <w:LsdException Locked='false' Priority='61' SemiHidden='false' UnhideWhenUsed='false' Name='Light List Accent 5'/> <w:LsdException Locked='false' Priority='62' SemiHidden='false' UnhideWhenUsed='false' Name='Light Grid Accent 5'/> <w:LsdException Locked='false' Priority='63' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 1 Accent 5'/> <w:LsdException Locked='false' Priority='64' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 2 Accent 5'/> <w:LsdException Locked='false' Priority='65' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 1 Accent 5'/> <w:LsdException Locked='false' Priority='66' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 2 Accent 5'/> <w:LsdException Locked='false' Priority='67' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 1 Accent 5'/> <w:LsdException Locked='false' Priority='68' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 2 Accent 5'/> <w:LsdException Locked='false' Priority='69' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 3 Accent 5'/> <w:LsdException Locked='false' Priority='70' SemiHidden='false' UnhideWhenUsed='false' Name='Dark List Accent 5'/> <w:LsdException Locked='false' Priority='71' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Shading Accent 5'/> <w:LsdException Locked='false' Priority='72' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful List Accent 5'/> <w:LsdException Locked='false' Priority='73' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Grid Accent 5'/> <w:LsdException Locked='false' Priority='60' SemiHidden='false' UnhideWhenUsed='false' Name='Light Shading Accent 6'/> <w:LsdException Locked='false' Priority='61' SemiHidden='false' UnhideWhenUsed='false' Name='Light List Accent 6'/> <w:LsdException Locked='false' Priority='62' SemiHidden='false' UnhideWhenUsed='false' Name='Light Grid Accent 6'/> <w:LsdException Locked='false' Priority='63' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 1 Accent 6'/> <w:LsdException Locked='false' Priority='64' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 2 Accent 6'/> <w:LsdException Locked='false' Priority='65' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 1 Accent 6'/> <w:LsdException Locked='false' Priority='66' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 2 Accent 6'/> <w:LsdException Locked='false' Priority='67' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 1 Accent 6'/> <w:LsdException Locked='false' Priority='68' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 2 Accent 6'/> <w:LsdException Locked='false' Priority='69' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 3 Accent 6'/> <w:LsdException Locked='false' Priority='70' SemiHidden='false' UnhideWhenUsed='false' Name='Dark List Accent 6'/> <w:LsdException Locked='false' Priority='71' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Shading Accent 6'/> <w:LsdException Locked='false' Priority='72' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful List Accent 6'/> <w:LsdException Locked='false' Priority='73' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Grid Accent 6'/> <w:LsdException Locked='false' Priority='19' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Subtle Emphasis'/> <w:LsdException Locked='false' Priority='21' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Intense Emphasis'/> <w:LsdException Locked='false' Priority='31' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Subtle Reference'/> <w:LsdException Locked='false' Priority='32' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Intense Reference'/> <w:LsdException Locked='false' Priority='33' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Book Title'/> /* Style Definitions */ table.MsoNormalTable {mso-style-name:'Table Normal'; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:''; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:0in; mso-para-margin-left:-1.15pt; mso-para-margin-bottom:.0001pt; text-align:justify; text-justify:kashida; text-kashida:0%; text-indent:14.2pt; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:'Calibri','sans-serif'; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:'Times New Roman'; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:Arial; mso-bidi-theme-font:minor-bidi;} <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>عنوان: دانلود پاورپوینت<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family: "B Nazanin";mso-bidi-language:FA' lang='FA'> تقسیم بازار و تعیین بازار هدف <span style='font-size:14.0pt; line-height:115%;font-family:"B Nazanin";mso-bidi-language:FA' lang='FA'>( فصل پنجم کتاب مدیریت بازاریابی احمد روستا و همکاران)<span dir='LTR' style='font-size: 14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language: FA'> <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>تعداد اسلاید:20 اسلاید <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>فرمت: پاورپوینت (قابل ویرایش) <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>دسته: مدیریت بازاریابی<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin"; mso-bidi-language:FA'> <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>کتاب مدیریت بازاریابی تألیف روستا، ونوس و ابراهیمی از جمله منابع مهم درس مدیریت بازاریابی در سطح کارشناسی می باشد. این فایل شامل پاورپوینت فصل پنجم این کتاب در حجم 20 اسلاید با عنوان'<span style='font-size:14.0pt; line-height:115%;font-family:"B Nazanin"' lang='AR-SA'>تقسیم بازار و تعیین بازار هدف <span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>' می باشد که می تواند به عنوان سمینار کلاسی (کنفرانس) برای درس مدیریت بازاریابی مورد استفاده قرار گیرد. بخشهای عمده این فایل شامل موارد زیر است:<span style='font-size:14.0pt; line-height:115%;font-family:"B Nazanin"' lang='AR-SA'> <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>مقدمه <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>مزایای تقسیم بازار <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>تقسیم بندی بازار چیست؟<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin"; mso-bidi-language:FA'> <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>معیارهاي تقسیم بازار<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin"; mso-bidi-language:FA'> <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>روش ها و متغیرهاي تقسیم بازار<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin"; mso-bidi-language:FA'> <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>تقسیم بازار بر اساس متغیرهاي جغرافیایی <span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin"; mso-bidi-language:FA'> <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>تقسیم بازار بر اساس متغیر هاي جمعیت شناختی <span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin"; mso-bidi-language:FA'> <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>تقسیم بازار بر اساس عوامل روان شناختی <span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin"; mso-bidi-language:FA'> <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>تقسیم بازار بر اساس عوامل رفتاري <span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin"; mso-bidi-language:FA'> <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>سبک زندگی و شخصیت <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>وضعیت وفاداري و انواع وفاداری <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>انتخاب بازار هدف براي متمرکز کردن فعالیت<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin"; mso-bidi-language:FA'> <p class='MsoNormal' dir='RTL' style='margin-left:0in;text-align:justify; text-justify:kashida;text-kashida:0%;text-indent:13.05pt;direction:rtl; unicode-bidi:embed'><span style='font-size:14.0pt; line-height:115%;font-family:"B Nazanin";mso-bidi-language:FA' lang='FA'> طبقه بندي بازار به قسمت هاي کوچکتر <span dir='LTR' style='font-size:14.0pt; line-height:115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'> <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>طبقه بندي اهداف<span dir='LTR' style='font-size: 14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language: FA'> <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>پنچ معیار اصلی قابل استفاده در طبقه بندي اهداف<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin"; mso-bidi-language:FA'> <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>استراتژي هاي انتخاب بازار هدف <span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin"; mso-bidi-language:FA'> <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-ascii-font-family:Constantia;mso-fareast-font-family:"Times New Roman"; mso-hansi-font-family:Constantia;color:black;mso-font-kerning:12.0pt; mso-bidi-language:FA' lang='FA'>استراتژي بازاریابی یکسان<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin"; mso-bidi-language:FA'> <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-ascii-font-family:Constantia;mso-fareast-font-family:"Times New Roman"; mso-hansi-font-family:Constantia;color:black;mso-font-kerning:12.0pt; mso-bidi-language:FA' lang='FA'>استراتژي بازاریابی تفکیکی<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin"; mso-bidi-language:FA'> <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-ascii-font-family:Constantia;mso-fareast-font-family:"Times New Roman"; mso-hansi-font-family:Constantia;color:black;mso-font-kerning:12.0pt; mso-bidi-language:FA' lang='FA'>استراتژي بازاریابی تمرکزي<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin"; mso-bidi-language:FA'> <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>عوامل مؤثر در انتخاب استراتژي بازاریابی<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin"; mso-bidi-language:FA'> <p class='MsoNormal' dir='RTL' style='margin-left:0in;text-align:justify; text-justify:kashida;text-kashida:0%;text-indent:13.05pt;direction:rtl; unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%; font-family:"B Nazanin";mso-bidi-language:FA' lang='FA'> <p class='MsoNormal' dir='RTL' style='margin-left:0in;text-align:justify; text-justify:kashida;text-kashida:0%;text-indent:13.05pt;direction:rtl; unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%; font-family:"B Nazanin";mso-bidi-language:FA' lang='FA'>بخشی از متن: <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>تقسیم بازار یا بخش بندی بازار هسته مرکزی استراتژی بازاریابی است. چون استراتژي بازاریابی شامل دو بخش اساسی است: گزینش بازار هدف و<span dir='LTR' style='font-size:14.0pt;line-height:115%; mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA' lang='FA'> <span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>توسعه و تدوین برنامه بازاریابی مؤثر براي موفقیت در بازارهدف؛<span dir='LTR' style='font-size: 14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language: FA' lang='FA'> <span style='font-size:14.0pt; line-height:115%;font-family:"B Nazanin";mso-bidi-language:FA' lang='FA'>از این رو بخش بندي بازار روندي است براي تشخیص و مجزا بودن ویژگی هاي خریداران به منظور: <span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin"; mso-bidi-language:FA'> <p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom: 0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida; text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%; font-family:"B Nazanin";mso-bidi-language:FA' lang='FA'>1. انتخاب بازارهایی که سازمان می خواهد یا می تواند محصولات و خدماتش را به آن عرضه کند.<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin"; mso-bidi-language:FA'> <p class='MsoNormal' dir='RTL' style='margin-left:0in;text-align:justify; text-justify:kashida;text-kashida:0%;text-indent:13.05pt;direction:rtl; unicode-bidi:embed'><span style='font-size:14.0pt; line-height:115%;font-family:"B Nazanin";mso-bidi-language:FA' lang='FA'>2. طراحی محصولات و برنامه هاي بازاریابی براي پاسخگویی به احتیاجات خریداران موردنظر<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin"; mso-bidi-language:FA'>