دانلود پاورپوینت کیفیت محصول و ارائه خدمات به مشتریان
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دانلود پاورپوینت کیفیت محصول و ارائه خدمات به مشتریان
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line-height:115%;font-family:"B Nazanin";mso-bidi-language:FA' lang='FA'>( فصل هشتم کتاب
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جمله منابع مهم درس مدیریت بازاریابی در سطح کارشناسی می باشد. این فایل شامل
پاورپوینت فصل هشتم این کتاب در حجم 28
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(کنفرانس) برای درس مدیریت بازاریابی مورد استفاده قرار گیرد. بخشهای عمده این
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text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>اهمیت کیفیت محصول وارائه خدمات به مشتریان <span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>تاثیرکیفیت محصول وارائه خدمات به مشتریان درآمیخته
بازاریابی <span dir='LTR' style='font-size:14.0pt;line-height:115%;
mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>تأثیرات کیفیت وخدمات برمحصول
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>تأثیرات کیفیت وخدمات برقیمت
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>تأثیرات کیفیت وخدمات برترفیع محصول
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>ارائه خدمات به مشتریان و متمایز بودن محصول<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>تأثیرات کیفیت وخدمات برتوزیع<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>نقش بخش بازاریابی در کیفیت محصول<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>برنامه اي براي ارائه خدمات به مشتریان <span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>مرحله اول: انتظارات مشتریان را درک کنید<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>مرحله دوم: برای مشتریان اولویت برقرار نمایید<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>مرحله سوم: اهداف خدمت را تعریف کنید<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>مرحله چهارم: در تمام سطوح سازمان تعهد به ارائه خدمات را
ایجاد نمایید<span dir='LTR' style='font-size:14.0pt;line-height:115%;
mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>مرحله پنجم: انتظارات مطلوب در مشتریان ایجاد کنید<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>مرحله ششم: ساختاری بنیادی برای ارائه خدمات ایجاد نمایید<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>مرحله هفتم: کارکنان را پرورش دهید<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>مرحله هشتم: رضایت مشتریان را اندازه گیری کنید<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>مرحله نهم: در جستجوی شکایت کنندگان برآیید.<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>مقدمه این فایل:<span dir='LTR' style='font-size:
14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language:
FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>شرکتهایی که در زمینه بازاریابی بسیار موفق بوده اند، اهمیت
کیفیت محصول و ارائه خدمات به مشتریان را درک کرده اند. این شرکتها می دانند که
کیفیت بیش از یک ویژگی محصول و ارائه خدمات به مشتریان بیش از پاسخ دادن به
شکایتهای آنهاست. <span dir='LTR' style='font-size:14.0pt;line-height:115%;
mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'>