دانلود پاورپوینت انتخاب و مدیریت کانال های بازاریابی (فصل هجدهم كتاب اصول بازاریابی كاتلر)

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دانلود پاورپوینت انتخاب و مدیریت کانال های بازاریابی (فصل هجدهم كتاب اصول بازاریابی كاتلر)
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<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'>عنوان:
دانلود پاورپوینت <span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>انتخاب و مدیریت کانال
های بازاریابی<span style='font-size:14.0pt;font-family:
"B Nazanin"' lang='FA'> (فصل
<span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>هجدهم<span style='font-size:14.0pt;
font-family:"B Nazanin"' lang='AR-SA'> كتاب اصول بازاریابی كاتلر)
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'>دسته:
مدیریت (مدیریت بازاریابی)<span dir='LTR' style='font-size:14.0pt;
mso-bidi-font-family:"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'>فرمت:
پاورپوینت (قابل ویرایش)<span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'>تعداد
اسلاید: 29 اسلاید<span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'>كتاب
اصول بازاریابی تالیف فیلیپ كاتلر و گری آرمسترانگ از جمله منابع مهم درس مدیریت و
اصول بازاریابی در سطح كارشناسی و كارشناسی ارشد می
باشد. این فایل شامل پاورپوینت كامل و جامع فصل هجدهم این كتاب با عنوان ' انتخاب و
مدیریت کانال های بازاریابی' <span style='font-size:14.0pt;
font-family:"B Nazanin"' lang='AR-SA'>در 29 <span style='font-size:14.0pt;font-family:
"B Nazanin"' lang='AR-SA'>اسلاید می باشد كه می تواند به عنوان سمینار در كلاس و ارائه كلاسی
درس مدیریت و اصول بازاریابی مورد استفاده قرار گیرد. این فایل شامل بخشهای عمده زیر است:
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>تعاریف پایه<span dir='LTR' style='font-size:14.0pt;
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<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
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mso-bidi-language:FA' lang='FA'>دلال
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>تسهیل کننده <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>نماینده تولید کننده <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>بازرگان
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>خرده فروش <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
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mso-bidi-language:FA' lang='FA'>نمایندگی فروش <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>پرسنل فروش <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>عمده فروش(توزیع کننده) <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>کانال های بازاریابی چه هستند؟
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>چرا از واسطه های بازاریابی استفاده می شود؟
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>وظایف و جریانات کانال <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>وظایف و جریانات کانال <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>تدارک و تخصیص وجوه مورد نیاز برای تامین مالی موجودی محصول
در سطوح مختلف کانال بازاریابی
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
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mso-bidi-font-family:"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
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<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>کانال یک سطحی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
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<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>کانال دوسطحی <span dir='LTR' style='font-size:14.0pt;
mso-bidi-font-family:"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>تجزیه و تحلیل میزان خدمات مطلوب مشتریان<span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"' lang='FA'> <span dir='LTR' style='font-size:14.0pt;
mso-bidi-font-family:"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>گزینه های اصلی کانال <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>انواع واسطه موجود<span dir='LTR' style='font-size:
14.0pt;mso-bidi-font-family:"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>تعداد واسطه<span dir='LTR' style='font-size:14.0pt;
mso-bidi-font-family:"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>شرایط و مسئولیت های اعضای کانال
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>ارزیابی گزینه های کانال اصلی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>معیارهای کنترل و نظارت
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>معیار های تطبیقی<span dir='LTR' style='font-size:
14.0pt;mso-bidi-font-family:"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>ایجاد انگیزش در اعضای کانال <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>ایجاد انگیزش در اعضای کانال <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>اهرم پاداش<span dir='LTR' style='font-size:14.0pt;
mso-bidi-font-family:"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>اهرم مشروعیت<span dir='LTR' style='font-size:14.0pt;
mso-bidi-font-family:"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>اهرم کارشناسی <span dir='LTR' style='font-size:14.0pt;
mso-bidi-font-family:"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>اهرم قدرت طرف مقابل
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>ارزیابی کانال <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>اصلاح ترتیبات کانال <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>سیستم های بازاریابی عمودی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>انواع سیستم های بازاریابی عمودی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>بازاریابی عمودی مشارکتی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>بازاریابی عمودی اداری <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>بازاریابی عمودی قراردادی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>انواع سیستم های
مشارکت ار زش افزوده قراردادی
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>زنجیره های داوطلبانه به سرپرستی عمده فروش<span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"' lang='FA'> <span dir='LTR' style='font-size:14.0pt;
mso-bidi-font-family:"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>شرکت های تعاونی خرده فروشی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>موسسات امتیازی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>رقابت نوین در عرصه خرده فروشی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>سیستم های بازاریابی افقی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>سیستم های بازاریابی چند کاناله <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>نقش واحدهای منفرد در یک کانال(5تشخیص مک کامون) <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>مسائل قانونی و اخلاقی در روابط کانال <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>معامله اختصاصی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>نواحی اختصاصی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>موافقت های الزام آور <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>
<p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi:
embed'><span style='font-size:14.0pt;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>حقوق واسطه های مجاز <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family:
"B Nazanin"'>