دانلود پاورپوینت مدیریت محصولات ( فصل هفتم کتاب مدیریت بازاریابی احمد روستا و همکاران)

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دانلود پاورپوینت مدیریت محصولات ( فصل هفتم کتاب مدیریت بازاریابی احمد روستا و همکاران)
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"B Nazanin";mso-bidi-language:FA' lang='FA'> مدیریت
محصولات<span style='font-size:14.0pt;line-height:115%;
font-family:"B Nazanin";mso-bidi-language:FA' lang='AR-SA'> <span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";mso-bidi-language:
FA' lang='FA'>( فصل هفتم کتاب مدیریت بازاریابی احمد روستا و همکاران)<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
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mso-bidi-language:FA' lang='FA'>تعداد اسلاید: 35 اسلاید
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
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mso-bidi-language:FA' lang='FA'>فرمت: پاورپوینت (قابل ویرایش)
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mso-bidi-language:FA' lang='FA'>کتاب مدیریت بازاریابی تألیف روستا، ونوس و ابراهیمی از
جمله منابع مهم درس مدیریت بازاریابی در سطح کارشناسی می باشد. این فایل شامل
پاورپوینت فصل هفتم این کتاب در حجم 35
اسلاید با عنوان'<span style='font-size:14.0pt;
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FA' lang='FA'>' می باشد که می تواند به عنوان سمینار کلاسی (کنفرانس) برای درس مدیریت
بازاریابی مورد استفاده قرار گیرد. بخشهای عمده این فایل شامل موارد زیر است:
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mso-bidi-language:FA' lang='FA'>توسعه استراتژي هاي موضع یابی محصول<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
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mso-bidi-language:FA' lang='FA'>خط محصول
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mso-bidi-language:FA' lang='FA'>پیوستگی آمیخته محصول
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mso-bidi-language:FA' lang='FA'>مدیریت محصولات جدید<span dir='LTR' style='font-size:
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0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>فرایند توسعه محصول جدید<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>مراحل اصلی ایجاد و عرضه محصولات جدید <span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>ایده یابی و ایده زایی<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:
"B Nazanin";mso-bidi-language:FA' lang='FA'> <span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>تصفیه ایده ها
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>توسعه و آزمایش مفهوم
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>توسعه استراتژي بازاریابی
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>بررسی تجاري
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>پیش بینی فروش
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>پیش بینی هزینه و سود
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>توسعه محصول
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>آزمایش بازار
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>تجاري کردن
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>منحنی عمر محصول <span dir='LTR' style='font-size:
14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language:
FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>مرحله معرفی<span dir='LTR' style='font-size:14.0pt;
line-height:115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>مرحله رشد<span dir='LTR' style='font-size:14.0pt;
line-height:115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>مرحله بلوغ و اشباع<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>مرحله افول<span dir='LTR' style='font-size:14.0pt;
line-height:115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>عواملی که درمحصول باید مورد بررسی قراربگیرد <span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;
font-family:"B Nazanin";mso-bidi-language:FA' lang='FA'> نامگذاري و مارك محصول<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:
"B Nazanin";mso-bidi-language:FA' lang='FA'> <span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>مارك گذاري تولدکننده<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>مارك گذاري خصوصی براي متقاضیان خرده فروش یاعمده فروش محصولات<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>استراتژیهاي مارك گذاري <span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;font-family:"B Nazanin";
mso-bidi-language:FA' lang='FA'>بسته بندي محصول<span dir='LTR' style='font-size:
14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";mso-bidi-language:
FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;
font-family:"B Nazanin";mso-bidi-language:FA' lang='FA'> ضمانتنامه محصول<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>
<p class='MsoNormal' dir='RTL' style='margin-top:0in;margin-right:.25in;margin-bottom:
0in;margin-left:0in;margin-bottom:.0001pt;text-align:justify;text-justify:kashida;
text-kashida:0%;text-indent:0in;direction:rtl;unicode-bidi:embed'><span style='font-size:14.0pt;line-height:115%;
font-family:"B Nazanin";mso-bidi-language:FA' lang='FA'> خدمات<span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:
"B Nazanin";mso-bidi-language:FA' lang='FA'> <span dir='LTR' style='font-size:14.0pt;line-height:115%;mso-bidi-font-family:"B Nazanin";
mso-bidi-language:FA'>